Astrology is actually a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media, astrologers and astrology meme machines amass tens or tens of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, kinds of โหราศาสตร์. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the initial moment astrology’s had and it won’t function as the last. The practice has existed in a variety of forms for thousands of years. More recently, the New Age movement from the 1960s and ’70s was included with a heaping helping of the zodiac. (Some also refer to the brand new Age as the “Age of Aquarius”-the 2,000-year period after the Earth has been said to maneuver in to the Aquarius sign.)
Within the decades involving the New Age boom and now, while astrology certainly didn’t vanish entirely-you might still regularly find horoscopes in the back pages of magazines-it “went returning to being a little bit more within the background,” says Chani Nicholas, an astrologer situated in La. “Then there’s something that’s happened during the last five-years that’s given it an edginess, a relevance for this some time and place, which it hasn’t had for any good 35 years. Millennials have got it and run with it.”
Lots of people I spoke to with this piece said that they had a sense that this stigma connected to astrology, while it still exists, had receded since the practice has grabbed a foothold in online culture, particularly for young people.
“Over the last two years, we’ve really seen a reframing of the latest Age practices, significantly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief in the Cut, says an average horoscope post on the site got 150 percent more traffic in 2017 than the year before.
In a few ways, astrology is perfectly designed for the internet age. There’s a small barrier to entry, and nearly endless depths to plumb if you think like falling down a Google research hole. The availability of more in-depth information online has given this cultural wave of astrology a particular erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A quick primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. But the system features its own type of logic. Astrology ascribes meaning for the placement from the sun, the moon, as well as the planets within 12 sections of the sky-indications of the zodiac. You likely know your sun sign, the favourite zodiac sign, ixizqr if you’re not an astrology buff. It’s according to where sun was on your own birthday. However the placement in the moon and each one of the other planets at the time and site of the birth adds additional shades towards the picture individuals painted by the “birth chart.”
“The kids these days as well as their โหราศาสตร์ยูเรเนียน are like the ideal context for astrology.”
What horoscopes are meant to do is give you details about what the planets are performing today, and in the future, and exactly how all of that affects each sign. “Think from the planets as a party,” explains Susan Miller, the popular astrologer who founded the Astrology Zone website. “You could have three people talking together, two may be over inside the corner arguing, Venus and Mars could be kissing one another. I need to make feeling of those conversations that are happening every month for you.”