Within the hospitality business, building and highlighting social proof is important to attracting attention and, subsequently, new business. There exists multiple reason why you should put considerable effort into spreading digital word of mouth. Listed here are top reasons why it’s important to set aside a financial budget and make a marketing plan around generating social proof for your hotel
With the influx of genuine feedback (most of which will hopefully be positive), you will be able to build trust among your prospects. Social proof increases your credibility as being an establishment and will help convert an unsure customer within your favor. Online reviews, ratings and testimonials are the most useful type of advertisement to your hotel and can rival the fanciest and many expensive marketing strategy imaginable launching.
Strategy for Collecting Social Proof. Like I’ve mentioned before, there are various ways in which it is possible to collect social proof, the most common ones being asking customers to depart reviews and feedback, getting influencers to discuss you by providing complimentary stays, and encouraging interactions (like check ins) on your social media marketing page. These needs to be integral in your website marketing and branding campaign. But I’d like to discuss several other strategies to collecting social proof for your hotel:
There’s a reason why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media is able to influence people and can go viral with all the slightest impetus. A youtube video highlighting the offerings of Hospitality, sightseeing options inside the city, places of local interest, and the culinary treats available to your guests is likely to be met with great enthusiasm. And if it’s well made, with a dash of creativity within it, you could expect it to attract customers in your doors in no time whatsoever.
They are saying a graphic speaks thousands of words. Extensive research proves that posts with images are 35% very likely to draw engagement rather than the ones with only text. Research also reveals that individuals are more likely to believe statements that are substantiated with images. So, the very next time you need to share customer reviews and testimonials, be sure to attach a picture to draw more traction.
Humans are visual creatures and infographics are the most useful option you may have when you need to offer data inside an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget to xezkop them inside your marketing campaign. Collecting social proof isn’t all that difficult, but any method is only as strong as its execution. Once you’ve used videos, images, and infographics to convince travelers that your particular hotel is a great option, provide them with a precise call to action to adhere to. Route them to your website or landing page and in no uncertain words tell them what they’re required to do.
Don’t leave something to guesswork. If you want those to leave an overview, make that clear. If you want these to book rooms and earn a reduction, make that clear. The minute you leave things ambiguous is the minute they’re very likely to get confused and then leave. Don’t let your hard work visit ruin. If you’ve crafted the marketing plan to collect social proof with great care, don’t let an unclear call to action ruin things for you. Now go tap into the power of social proof and use it to your advantage. Get your past and offer customers talking about you and use their goodwill to attract more visitors your path!