Not all keywords are global, actually sometimes by far the most valuable keywords are the local ones that can get your brick and mortar business more interest and conversions from customers in the area. More and more people are using the internet to find local businesses over antiquated methods just like the phonebook than before and also this trend will only continue, so if you have a small business you would like to get off the floor then focus on the local SEO strategy.
Precisely what is Local SEO?
Local search engine optimization refers to acquiring a typically small enterprise to position specifically in the SERPs for their region. This is generally simpler to do than ranking for global terms that makes sense because local SEO involves local search terms which can be essentially just very specific long tail keywords which consequently have very little competition.local search engine optimization.
Instead of going against hundreds, thousands, or potentially millions of other sites which are targeting your keywords, you’re likely only going against a little handful and more than likely the competition know a whole lot less than you are doing about ranking in search engines, particularly local SEO. Lets cover some local search engine optimization tips.
Local SEO Tips
First, understand which local SEO keywords to focus on. This doesn’t mean ranking for your own brand related keywords. If a person searches for them then they’ll find you and you’re in great shape. Instead you have to target local keywords inside your on and off page SEO. I’ll perform a more complete write up on choosing local SEO keywords next week, however the gist of local keywords would be to qualify the keywords you’re already planning to target along with your geographic terms whether it’s a city, state, country, region, etc.
Now let’s get into the neighborhood SEO tips.
At Your Location Local SEO
Posting Your Address to Your Site – This can be one in the first things you should do. Ideally you do have a physical address as this helps your neighborhood SEO efforts immensely. Put it on the footer of each and every page if possible and place it within a page or 2 of your Google Fluff pages.
Google Fluff – Your Google fluff pages are the “About”, “Contact”, and other informational pages as they connect with your website and business which Google loves to see. This ought to be part of local or global SEO but owning your fluff pages can place you in front of competitors who don’t get them so that as just mentioned, these pages can also be nice to accommodate your address and any other information you’d anticipate to find for a local business like hours or even a phone number.
IP Source – Make certain your website is hosted inside the country where your business is. This might take care of itself for the majority of webmasters but for some they find cheaper, seemingly more desirable hosting options in other countries. That appears strange to Google whenever they see you’re trying to rank for London based keywords but your website is hosted in America. While you’re doing that, grab a passionate IP if at all possible to ensure you’re not sharing with any potentially spammy or penalized sites. It costs more but can be worth the cost when i outline in hosting and SEO.
Keywords – I really alluded to this but place your local keywords in the title tags, meta descriptions, H1/H2, target one keyword per page or article; all basic SEO stuff basically but tailored along with your local keywords. Start using these and LSI keywords sparingly when pointing back to your web site from another site.
Google Authorship – Google Authorship is effective in global SEO and even moreso in local SEO as most of your competitors will not be doing exactly the same. Obtain your picture within the SERPs with Google Authorship and boost your authority.
Off Site Local SEO
Social Media Sites – Obtain your business and address on Google , Google Places, Facebook, Twitter, Bing Local, 4Square, Wikimapia, LinkedIn, and Yelp, and interact where one can with every network.
Directories – Submit your business on directories like Dmoz, Yahoo, Local Directories, Online Yellow Pages, and other directories in the like. Most cities have local directories to market their local business owners and lots of people make reference to these exclusively when finding information and businesses about and around their city.
NAP Consistency – Nap is definitely the acronym for “name, address, and phone number”. These details should be on your site as well as on directories, social networks, anywhere you are able to place it, and many important it ought to be CONSISTENT in each and every location. If something alterations in your NAP’s details, update them throughout the board. Google desires to deliver the best user experience in case they observe that your address differs on a number of different sites, they’ll desire to shield their users from the potential frustration when attempting to achieve you.
Local Sites – Connect to and grab local links from various sites in your neighborhood. A web link from a local news website makes your site seem more highly relevant to search engine rankings for and in your neighborhood. Networking with some other local businesses by performing your own searches or connecting over local business hubs is a great way to share links and boost your exposure.You ffjsgz even flyer to your website to increase awareness and consequently your traffic and the links you’ll receive within your neighborhood that can consequently cause Google to reward you with a better local ranking.