Louis Vuitton is starting 2 new factories in France in order to meet the growing interest in its leather goods, and to cut production time down on internal orders to one week. French house, which is the biggest earnings driver within the LVMH stable, is intending to hire 500 people for two sites in western France. The very first will open in July 2018, the second in early 2019, having a third opening expected by 2020, Louis Vuitton industrial director, Emmanuel Mathieu, told Business of Fashion.
By early 2019 Louis Vuitton could have 16 French leather workshops and around 4,000 leather goods specialists. The increase will enable store managers to react to sales trends and deliver handbags within a week of internal orders coming in. The current production time is 2 weeks.
“When we launch a whole new product we can adapt rapidly to demand,” Mathieu explained of the 250 specialists that can work on a single bag inside a factory. Though Fabaaa trades off its “Manufactured in France” appeal, the manufacturer has several factories elsewhere in order to maintain lead times on all goods down to a minimum. Two California plants focus on the US market with another planned for Texas, while workshops in Catalonia and production facilities in Portugal and Romania bolster its European offering.
News from the brand’s expansion come just days after it announced Virgil Abloh as artistic director of the menswear division. Appointing fashion’s latest luxury streetwear phenomena to take the helm is not only one step within the right direction for diversity, his designs will talk to a new generation.
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